A Procrastinator’s Guide to Digital Communications

As professional communicators, we like to encourage businesses to iterate. Because one of the worst things a company can do, at least as far as digital communications goes, is nothing at all. Besides letting the CEO go on a racist Twitter rant or blowing the employee bonuses on huge, irrelevant ad spend, inertia is pretty bad.

So let’s talk about putting things off and the strength of progress over perfectionism.